Project Description
Designed to support government and
other institutions during the transition towards banning single use plastic
bags, the “Say No Plastic Bag” project aims to promote the use of reusable
bags, raise awareness among locals and contribute to behavior change through
identifying the most successful ways to promote a #noplasticbag lifestyle. As
part of the project, the team will develop a large collection of reusable bags
made of environmentally friendly and durable materials (23,000 bags with a
design approved by the Ministry of Environment), organize awareness campaigns
and develop a series of distribution channels to ensure that every citizen in
the selected area has access to reusable bags. The team will also collect
information on stakeholders' interests and their behavior, conduct reuse and
sustainability training, work with local schools and other stakeholder
organizations interested in textile waste and recycling, etc. The team will
also test a deposit system approach (for all age groups) by exchanging bags for
recyclables. The team will also develop social media campaigns; in collaboration
with local bloggers and other active social media personalities. The
"Loyalty Bag" project will also be promoted, thanks to which a
loyalty scheme and a model of passing multiple bags will be introduced in one
community/store. To identify the best ways to promote the concept, the team
will collect data and conduct key analysis to show the most and least
successful approaches, which can then be presented to the Ministry of
Environment for further action.
Project Results
The project will produce the following
results:
· Newly formed culture promoting use of tote bags
by introducing at least 23,000 new reusable bags
· More than 10 tons of waste avoided due to at
least 250,000 unused disposable bags
· 45,000 beneficiaries improved their
environmental knowledge online or offline
· At least 4 approaches to promote multiple bags
tested
· Improved knowledge of at least one point of
sale/network
· Availability of alternative solutions to
single-use bags and skills to give new life to textile waste
· Reduction of CO2 emissions by about 30t
· At least 10 new jobs (short-term and long-term)
created
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